Toby Blume

Director, Co-Founder

Toby has been designing and delivering new ways to tackle social, economic and environmental challenges in the public and not for profit sectors since the 1990s. Astute and precise, he interrogates data and evidence sources to reveal the insights that drive improvement.

Combined with his practitioner experience he understands how to translate evidence into practice ensuring that the solutions are grounded in what is practical.

A pioneer in the application of behavioural insights in local government his earliest trials in revenue collection, demand management and channel shift are award-winning.  From supporting the smallest community and marginalised groups, through to navigating Government Departments and public bodies, Toby brings authority, experience and a vision for change focused squarely on improving lives and working practices.

Get in touch: toby@social-engine.co.uk or 07985 440 276

Agatha Bataille

Insights Analyst

With a PhD in Social Psychology, Agatha brings a deep understanding of human behaviour. She has substantial research experience underpinning her understanding of the motivations, influences and challenges faced by individuals and communities. Her strong analytical skills ensure that even the most complex data can yield precise and actionable insights, ensuring our projects are driven by evidence.

Annika Hagel

Project Manager

Holding degrees in Governance and Gender Studies, Annika brings an analytical mindset and a strong understanding of complex social issues to every project. Using her organisational and interpersonal skills, she makes sure that our clients’ needs are always at the centre of our work.

Caitlin Whitelock

Project Officer

With a degree in Politics, Caitlin has a good understanding of how decisions taken at a national and local level impact lives and communities. Her passion for social progress is matched by her empathy and problem-solving skills, qualities that she brings to all our work. 

Peter John

Senior Research Advisor

Peter John is Professor of Public Policy at King’s College London and a global expert in behavioural insights and randomised controlled trials. 

Author of several books on behavioural interventions in public policy including Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour (Bloomsbury, 2011) and Field Experiments in Political Science, he has extensive experience of applying academic rigour to projects across numerous local authorities and government departments.

Penny Neu

Communications Specialist

Penny’s communications specialism has been honed by many years advising leadership teams and boards on how to maximise their impact and engagement activities.

Expert in developing strategy, building and leading teams, her astute approach to stakeholder management is behind many successful projects - from Whitehall to local government and the BBC.

Mike Williams

Creative Lead

A creative brand strategist and writer, Mike builds purposeful brands that help change the world for the better.

He loves empowering great clients with a 'big idea’, which is underpinned by an effective brand strategy and brought to life with resonant copy, human stories and compelling logos and creative.

He has delivered successful brands, digital and campaigns for almost 20 years, first as a client, then as a consultant, for high profile organisations including The Royal Society, The Electoral Commission, and Mencap.